The Branded Story

How branded began 

A timepiece that stands to tell, so much more than time ~ The Branded Story

Like most, I have always valued the gift of a watch. Whether to a family member, friend, loved one or even yourself. The gift of a watch always seemed to say so much more than just the time. A watch on it’s own, already celebrated so much, but allowing customers to Initial Emboss and personalise their watch or gift, meant we could bring to life the perfect gift, for a reasonable price. Something no one else on the market seemed to be doing.  

I wanted to create high quality gifts, with no expense spared, so we could bring to the market something amazing, at an accessible price. Branded is a business of love, and we hope that comes across in every order!

 The ethos behind Branded is simple - Clean lines, simple designs, and staying authentic to creating beautiful watches that can be personalised for the perfect gift. 

We are a small, Brisbane based business, and eery single order is made and packed with love! 


The faces behind the collections

They say there’s no love like that of a mothers.. But knowing the love I have as an Aunty, I think it must come pretty close! 

Each collection in the Branded range is named after one of my beautiful Nieces/Nephew, each reflecting part of their individual personalities. 

Ella, the cheeky girl who would always choose high tops over ballet flats. She’s the rockstar sister who titles our Original watch collection, the perfect Unisex fit for any occasion. 

Bailey, the ballerina. Bailey has always been the princess of the family, so it was only fitting she become the name behind the most elegant range of Branded watches. The Bailey collection was created to mirror her delicate style and is the perfect accessory for the refined watch wearer. 

Hudson, The stylish little man who rocks flat top caps, Chinos, and melts hearts on the daily. The Unisex range of Hudson watches echos his cool class. Dress down with jeans and a Tee, or dress up for a night out. The Hudson collection is designed to bring a sense of class to every outing.